3 Types of Emails to Automate to Boost Sales, Upsells, and Profits
Email is a powerful marketing tool for any business if you leverage it properly.
A customer's inbox is a distraction-free zone you've been invited into, which gives you the chance to capture their attention with more high-targeted offers than any digital channel.
So it's no surprise that the effectiveness and ROI of email marketing are incredible. Email is 40 times more valuable at customer acquisition than Facebook and Twitter. And for every $1 spent in email marketing, it generates $44 in ROI.
But as valuable email marketing is, it's not enough on its own. Effective email marketing is all about automation. Send the right email at the right time to the right prospects and you'll have lifelong customers who'll be evangelists for your business.
Here are 3 emails you should automate to boost sales, upsells and profits.
1. The Welcome Email
You'll have one opportunity to make a good first impression. And if your introduction to a new subscriber isn't impressive, your follow-up campaigns won't be either.
Generating three times the transaction and revenue per email than other promotional emails, the welcome email is the head of your email campaigns.
When a visitor takes their time to sign up for your email list, they're not only agreeing to future newsletters, but they're giving you access to their inbox. Don't take their trust lightly. Pace their expectations for what's to come.
Celebrate new subscribers with fun and friendly welcome emails. For instance, you can offer them unique discounts codes. This will drive sales among prospects who just made a conscious commitment to engage further with your business.
2. The Cart Abandonment Email
Yes, people get distracted. They go online to make a purchase and something diverts their attention. For instance, they get a Facebook notification, their phone rings, there's a knock on the door... and they abandon their cart without a second thought.
According to a report by Baymard Institute, 69% of e-commerce visitors abandon their shopping cart and 61% name high shipping cost as their reason.
Turn your cart abandoners into customers by addressing shipping costs in follow-up emails.
Can you tell the lifetime value of your customers? Are most of them likely to be regular customers after trying your services? If they are, offer them a "risky" discount so they can afford to take a hit on the front-end. But if your rates are too thin to compete on shipping, ask for feedback.
You will not always convert abandoned cart shoppers, but try to reach out to them to find out why they didn't complete their purchase. Use their feedback to improve your checkout process.
3. New Product Teaser
When you create alluring and irresistible email campaigns teasing new products, you'll build anticipation for your new product. This will create a huge amount of support and it will help you achieve your project goals.
Do you have a new product coming into the market soon? Create a teaser campaign to get your subscribers excited about your upcoming launch. This way they'll stay tuned for more updates and they're likely to purchase the product once it's available.
Teaser emails are simple because they only need to spark curiosity, which will keep your audience engaged.
When you write and manage your email content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan
Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948
6 Tips to Become a Successful Email Marketer
In the world of email marketing, you have seen or heard people who make pages that convert visitors into buyers or leads and you see they are successful in making money out of it.
If you're the kind who would like to try it and be like them do you know where you focus should be and all the things you should remember when starting this?
Here are some essential tips to learn that will show you how to become a successful email marketer.
Don't be too pushy
The first thing you need to keep in mind is to focus on not being too pushy and this applies not only to the squeeze page you're gonna make but also through any strategy you're gonna use to get customers like PPC ads.
I've seen people who have made PPC ads and were successful to come up in the first spot and I even look up to them for they were like famous stars because they have all the attention for being first spot but there was a mistake I noticed some of them made and that was being so pushy to get results.
If only they weren't so pushy at all maybe the money they paid for the ads could have triple their revenue and that is why you must remember this.
A collecting landing page isn't enough
Creating a landing page with a good headline but only collects emails is not enough like for example even if your landing page tells your visitor "Yes it is possible to make money with this system over and over and it works!" well yes your system might be working but making lots of money out of selling it may not work for you and it's because the visitor may view it as a sales pitch, no matter how good your copy is and many web visitors hate sales pitches.
The website with your landing page should be with something that offers valuable content like videos, eBooks, cheat sheets etc. and will give your visitors a very good reason to stop what they're doing and give you their email.
Value is the key
Always remember that it's important to build a good relationship with your visitors and appearing credible in their eyes.
Provide your visitors with something of value, and respect them. Don't make your site look like a giant billboard for this will go a long way in your efforts to convince them to trust you.
Always try to make your website come across as a website they can value from. When the visitor feels that they get value from you and you're not trying to sell them something, they'll let their guard down.
A problem solving product is important
Make sure you identify a common problem early on in your page and the product you're promoting surely offers a solution to some kind of problem.
If it doesn't, then get another product, because you're wasting your time with a product that doesn't help.
Understand what your potential customers are going through
The "I've been there"approach works very well with this. In the case that you have not been in the same situation they are in, find someone you know who has.
Don't know anyone that has had the same problem or experience? Then find it online. Do a Google search and use it as an example of someone who can identify with them.
Nurture your subscribers
When setting up a landing page make sure you don't show the affiliate links yet and capture their email first, then give them lots of great information via email and through other valuable pages on your website so that when you introduce them to the product(s) it'll be sure that you'll make lots of money and become a successful email marketer.
Check out my blog for more tips and ways to earn money and become successful online at rainmarketing.blogspot.com
Article Source: https://EzineArticles.com/expert/Rain_Roxas/2572282
Article Source: http://EzineArticles.com/9990136
7 Tips For an Effective Lead Generation Strategy
For any marketer, lead generation is the biggest goal.
Apart from this, this task requires a good deal of time and effort.
You may be surprised to know that only a fraction of marketers say that their campaigns for lead generation are working effectively.
If this sounds like you, below are 7 tips that may help you with your lead generation strategy.
1. Use the correct data for best targeting
If you have the right data, you can target the right audience. In fact, the more you know about your target customers, the better it will be. Apart from this, communicating with your customers in the right tone is also very important if you want them to pay attention to you.
2. Use some tools to track your leads
Make sure you know how to find out your ROI. Besides, you should set aside some money to measure and trace channels to attract your customers whether you are going to use your site, email, direct marketing or social media to attract them.
With Google analytics, for instance, you can identify the pages that are generating a good deal of traffic for you. You can also use other lead generation software as well.
3. Focus on quality
This is obvious; however, most people just don't give any importance to this factor. Make sure you focus on quality instead of quantity. In other words, your sales force shouldn't spend too much time on people who just won't buy from you no matter what you do. You should only target potential customers or clients.
4. Have a solid grading structure
Your activity should have a solid structure, such as a short-term and a long-term campaign. This will help you concentrate on one type of prospects at a time. Aside from this, you may want to have a criterion to find out who can be your potential clients.
It's also a good idea to nurture your leads. You should also educate your customers using information so they can understand your products better.
5. Research your competition
You need to find out more about a product or service that your competitors have launched recently. You should keep an eye on the activities of your competitors and use the information you collected to run circles around them.
6. Develop relationships
You should aim high. You may want to create a list of customers that have gone through a chance in circumstances like a merger or a restructure. Apart from this, you should make sure you have a few big organizations that you can work with.
7. Use your site
You need traffic if you want to generate leads from your own business site. According to experts, you can use a number of techniques in order to make visitors click on your site. Below are two basic techniques that can help a lot.
- Use forums: you can use forums in order to capture the data of your prospect customers, especially smart forms that can help you develop your database.
- Make an effective call-to-action: your CTAs should be effective enough to turn visitors into customers. This is the only way you can make more sales.
Hopefully, these 7 tips will help you with your lead generation strategy.
Do you want to generate a few sales leads lists? Do you want to collect business contact data? If so, you should check out Sales Ripe.
Article Source: https://EzineArticles.com/expert/Shalini_Madhav/2396631
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A Beginner's Guide To The Autoresponder
It's generally true that the lifeblood of any online business is your email list.
Therefore building an email list is something you need to be doing from the outset.
List building can be a very simple process, if you have a few tools in place before you get started.
One of the most important tools you are going to need is an autoresponder. Without an autoresponder building your list is going to be much harder if not impossible.
Fortunately, there are a few different autoresponders out there and they are generally easy and inexpensive to obtain, Some are even free. And most are extremely simple to use.
You won't need to outlay too much money to get started, nor will you need any specialised skills.
What Is An Autoresponder?
Autoresponders are messages set by you to go out automatically to your email list. They help you by automatically sending out emails and newsletters to recipients who have signed up to your list.
You can schedule each individual set of messages, (known as a campaign) to go out to your list in a sequence set out by you. You can decide what messages are sent by which campaign and even control the rate at which they are sent.
For example you may want to send emails out to a new subscriber on days 1,2,3,4,5 then slow down the rate of emails to say day 7,10,14 etc. Autoresponders are invaluable because they enable you to write your messages in advance and they keep track of who they have sent them to and when.
They also give you a breakdown of how many of your recipients opened the messages, clicked on links etc.
The best autoresponders also give you the ability to create and manage newsletters, even providing you with hundreds of templates.
As you can see, an autoresponder service is really an essential part of your list building arsenal. Without it, you would find it almost impossible to collect and manage email addresses.
It would also be a nightmare trying to keep track of what messages you have sent to each individual address.
There are two types of autoresponder services...
Self-Hosted Autoresponders
Self-hosted Autoresponders won't normally cost you a monthly fee. They will usually have an upfront charge for the autoresponder itself. However, what you save initially may cost you later down the line because of problems that can arise when using this method.
First, with self-hosted autoresponders, you have a very real chance of all your messages getting delivered to your recipients spam folder. This is because a self-hosted autoresponder does not usually contain the ability to stop messages being filtered as spam.
Second, you will have to deal with any spam complaints you get by yourself. When you use a hosted service, they will usually handle any spam complaints you may get on your behalf.
Also with a hosted service, you have the option to use double-opt. This ensures you will have extra protection in the event of any spam complaints.
Third, hosted services usually provide you with the ability to back up your lists should anything go wrong. With a self-hosted autoresponder this will be solely down to you to attend to.
Add to that any maintenance you may need to carry out and all of a sudden the money you are saving may not seem such good value after all.
Hosted Autoresponder Services
Hosted autoresponder services are much less of a headache to use. Not only are they generally white-listed with most of the major ISP's, but they also ensure you are protected in the event of any spam complaints you may get.
They also have lots of extra useful features that you would not get with a self-hosted autoresponder.
There are numerous hosted services for you to choose from and each comes with their own pros and cons. If you have never used an autoresponder service before, it can be very difficult to decide which one is best suited to your own personal needs.
With this in mind, I'm going to give you a brief summery of the five most popular autoresponder services available today. You can then better decide which is the right one for you.
Remember, once chosen you will usually have to stay with the same service for as long as you are running your business.
If you decide six months down the line that you want to change your autoresponder, you will have the unenviable and somewhat complicated task of transferring your list to your new service.
Transferring your list to a new service can be a very time consuming and awkward job. Your new autoresponder service may even require you to ask all of your list to reconfirm their subscription.
Best case scenario, this could take a long time, worst case you could lose a large chunk of your email list in the process.
Obviously, if you have spent the past six months building your list, this would be a major setback. So as you can see, it is important to choose the right autoresponder service from the start.
Popular Hosted Services
Aweber.com
Aweber has been the most popular autoresponder service for a very long time now. The reason is they are a very reliable service, with some great features and a price plan that will grow with your list. Therefor its not too expensive at the outset, in fact at the time of writing it's free for 30 days then just $19 a month. As your list grows your monthly fee will increase. Aweber is also fairly easy to use and with access to over 700 templates and 6000 stock photos it is well worth considering. It also has a great has a great customer support system.
GetResponse.com
GetResponse is second only to Aweber in terms of popularity. They also boast some great features including a fairly substantial image library as well as over 500 templates. As with Aweber, Getresponse is simple to use and also has plans that will grow with your business. Starting at $10 a month they are cheaper than Aweber, and also offer the option of getting an 18% discount if you pay for 12 months in advance. Again at the time of writing they are offering a 30 day free trial.
iContact.com
Just like Aweber and Getresponse, iContact is offering a 30 day free trial. With packages starting at $14 a month they are competitively priced and with a 15% discount if you pay annually are well worth a look. They provide a very reliable service and although not as user friendly as Aweber and Getresponse their autoresponders are still very good. Add to this the fact that you can manage a list of up to 15,000 subscribers they offer a very enticing autoresponder service. Another great point to take into account is the ability to import your existing list and add contacts manually.
ConstantContact.com
Constant Contact also offers a free trial period, but unlike the others this is a 60 day trial. Like Aweber and Getresponse they offer a service that grows with your list, with packages starting at $20 a month. They also offer a good size image library, templates and a phone app. They are a little let down by the lack of features compared to Aweber and Getrsponse. But with a really good support network they certainly offer a service worth considering.
MailChimp.com
Finally we have Mail Chimp. Mail Chimp is somewhat different to the other autoresponder services, because they offer a free service aimed at startups. If your list remains below 2000 you will not have to pay anything. After 2000 names on your list then you can go onto the paid plan which starts at $10 a month. However, with the free version you are limited to the features you have access to so you may want to start on the paid plan earlier in order to access the extra features.
Bottom Line
The autoresponders I have listed all have really good integration features and work really well with WordPress. As WordPress is used to build around 28% of all the websites on the internet, being able to integrate into this platform is an important feature.
Although I have listed what are probably the five most popular autoresponder services out there, that's not to say you should disregard the others. By all means, have a look at a few of these and decide for yourself. We all have different wants and needs and maybe you will find a service more suited to what you require.
Have you started using an autoresponder service yet? If so which one and how are you finding it? Do you use a self-hosted autoresponder? what problems have you faced and how have you overcome these?
I'm a full-time internet marketer and product developer with a passion for helping newcomers succeed in what can be a very confusing business. If you would like more free advice, tips, help and information on running a home-based business feel free to drop me a line. Just visit my website at: http://darrenjrussell.com
Article Source: https://EzineArticles.com/expert/Darren_Russell/2379573
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